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1) 56.6% of Internet users abandon their searches after the first two pages - MIT Tech

2) Over 85% of prospective customers use the Internet to find what they are looking for - Georgia Institute of Technology

3) A good ranking on a major Web search engine can make the difference between commercial success and failure - Penn State School of Information Sciences & Technology

According to Brand Week On-line Magazine, "Search engine optimization may be just one part of an on-line Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic."

Why search engine optimization? Because there are more than 5 million searches performed on the Internet per day and if your prospective client can't find you; you are a "fish dead in the water" as they say. Many people assume that if they have a website, the world will see it. It's true in many ways but it's not true if we talk about what it means to be found on major search engines. Lets put it in a simple analogy. If you have a telephone number assigned to you by your local telephone company, this means anyone who knows your number can reach you. However, in order for people to be able to find your phone number, you have to be listed. Not only that, in the search engine world, competition to be listed on the top ten on any subject or category is getting tougher and tougher, but it's not impossible. To be easily found and top ranked on any search engine, you may need the help of a SEO professional. Please note that I said a "search engine professional, SEO" not a web designer. Most website designers or programmers by trade know little about SEO and that is why there is such a service called search engine optimization. Read more about how to do SEO yourself.

The most critical obstacle an organization with a new website must overcome is generating traffic to the site. Without help, a website can tread water for at least six months before being indexed by a major search engine and posted among the search threads for users to find. We will continuously use several Internet Marketing tools to give your website the successful launch it will need:

Pay Per Click Service (PPC). Pay per click is an online advertisement with major search engines such as Yahoo, Google and MSN. Website managers pay their host only when users click their website thread in the search list. With search engines, website managers typically bid on keyword phrases relevant to their target market. We will open your account providing free setup. We will manage the bidding process and create the statistics report. A financial report will be provided, which will include information regarding your ROI. We will also do a competitor analysis based on keywords used on the major search engines.

Search Engine Optimization (SEO) is the vital process of increasing the volume of traffic to your website from a search engine through search results. We take several necessary steps to ensure the success of your new website.

• Coding – the site building begins with the web page coding. Coding affords the necessary relevance of a website, on the administrator end, for keyword searches across the Internet. This is a very basic, but crucial function added to your site. Nothing extra is done where coding is a factor. SEO compliance is built-in with your site, so no additional work is needed unless new components or features are added to the existing site later on.
  
  
• Site mapping – site mapping creates a clear illustration of your website in the form of an XML (Extensible Markup Language) document. This document helps Google’s web crawler to find the content on your site faster and easier. We use software to extract all internal and external links and pages within your website and integrate them with the Google sitemap. This service only needs to be done with Google.
  
  
• Linking – linking is the process of adding the external links of your affiliates and partners into your site and vice versa. Linking helps to increase your site’s chances of being continuously picked up by the Google search engine to raise your site thread to the top of the search list. We will contact your preferred affiliates and partners to exchange links. Linking helps ensure legitimacy of your site by collaborating with other established organizations and their sites.
  
  
• Submission – submission is the process of submitting your entire website to major search engines for monthly promotion. This ensures your site will be found quickly and easily without waiting for search engine web crawlers to eventually find your site. If you ad pages, content or links to your site you will remain high in the search list through new keyword searches.
  

Below are services that depend on your need and therefore we will only charge you on an as-needed basis:

Articles - articles provide information to your users while delivering the content packed with the keywords or key phrases to boost your ranking under such keywords. Using your content with adjustments for appropriate keywords we will draft articles to be posted in your website. Internet users will use certain keywords or key phrases to find a website. (Articles will be drafted up to 1,000 words.)

Press Release - upon receiving information from you, we will draft a press release for your approval and submit it to the organization/agency of your choice electronically.

Site Management - your website will be built with a CMS, so you can manage your own site given that you have designated a person or staff for this important task. However, we can also help manage the site for you. The hours required for this task depend on how often you want your site updated. As the site gets bigger more hours will be needed.